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Toyota Reveals New Models Boosted By Advanced Driver Assistance Technology

TOKYO, Apr 8 (Reuters) – Toyota Motor Corp unveiled new Lexus and Mirai models in Japan on Thursday, equipped with advanced driver assistance, as competition intensifies to develop more autonomous and connected cars.

Toyota’s latest launch comes as automakers, electric car startups, and tech giants invest heavily in so-called active safety features.

The Japanese automaker’s new driver assistance technology, or Advanced Drive, features a Level 2 autonomous system that helps drive such as limiting the car in its lane, keeping distance from other vehicles, and changing lanes low. driver supervision on highways or other vehicle lanes.

The luxurious Lexus LS sedan will go on sale starting Thursday, costing between 16.3 million yen (about $ 148,627) and 17.9 million yen, while the second-generation hydrogen-fueled Mirai will be sold. will offer on April 12 between 8.4 million and 8.6 million yen

The new models are the first Toyota products to be brought to market that provide wireless updates and use deep learning-focused artificial intelligence technology, said Toyota executive James Kuffner, who is also the head of Toyota Woven Planet’s research unit. .

($ 1 = 109.70 yen)

(Report by Eimi Yamamitsu, Edited in Spanish by Manuel Farías)

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