Instagram is one of the most popular social networks in Spain. In fact, every month more than a billion people use the popular photography social network, according to a study by Hootsuite and We Are Social. Many of them use the platform for their own image or for their business, but they are unaware of the seven tricks with which to succeed.
To reap fruits on Instagram you not only need a good audience, but you also need get comments, content is shared, receive “likes” in the publications and other series of actions that demonstrate that what is being shared has an impact on the people who see it.
The truth is that there is no quick way to succeed on InstagramTaking the time to create good posts, foster conversations, and connect with followers is important. However, with these seven tricks the results will come soon:
Know the audience: It is difficult to create good content if you really do not know who it is being done for. Target audience demographics help define the type of content being published, the voice of the brand, and the hours and days of publication.
· Be authentic and respond to questions and comments: In social networks it is better to be honest and close. Share content that goes beyond the marketing campaign to introduce the real people and experiences behind a brand. For example, sharing everyday images of work in a story, writing a post with a photo that reveals a great sense of humor or make mistakes. Also help respond to comments and participate in conversations with followers.
· Share cool pictures and post carousels: Instagram is a visual medium, and while you don’t have to be a professional photographer to thrive on the platform, it’s important to create images that stand out on it. feed news. There are even a million tools that will help give a photo some punch. For their part, carousels, Instagram posts with several images, are a perfect way to increase interaction.
Post video content and take advantage of Instagram Reels: The video is eye-catching and attractive. In fact, it’s so engaging that video posts get 38% more engagement than images. It’s important to note that video content doesn’t have to be overly polished or perfectly edited to stand out. It is also interesting to use Instagram Reels, the alternative to TikTok of the social network. With Reels, you can create and edit short videos of multiple clips with audio and effects.
· Create content that can be saved: Creating reference material that the audience can save in their Collections is another good option to succeed on Instagram. Therefore, it is interesting to add a call to action “Save this publication” to a post carousel with tips, a how-to guide, or a recipe video to encourage users to revisit that content later.
· Broadcast live: Using Instagram Live to stream live videos is a good way to connect directly with users, share news, and build a brand. Apparently 80% of the audience would rather watch a live broadcast than read a blog post. With live video, you can answer questions on the spot, welcome viewers by name, and generally welcome your audience in an intimate way.
Harness the power of hashtags: Instagram hashtags are a double-edged sword. Used correctly, they can attract a lot of traffic and generate buzz. If the user overdoes it, it will look like spam. Therefore, you have to be thoughtful and strategic with the hashtags that are used, to reach a specific community or sector, join a trend conversation or promote a brand campaign.