More than a bank, a lifestyle | Digitization | Technology

In order to promote the growth and loyalty of younger customers, especially those interested in using new technologies in their daily lives and in their future projects, by mid-2020 imaginBank, the mobile-only bank promoted by CaixaBank, will transformed into imagin, a platform dedicated to the creation of digital services, both financial and non-financial, for young people.

Thanks to this fine-tuning, the lifestyle platform for millennials has reached three million users in 2020. The community of imaginers it grew at double digits in the second semester, adding 15% more new users (more than 400,000) since June. These results reinforce the position of imagin as player digital, as can be seen from the latest study published by Smartme Analytics, which places the platform as the leading application among the main neobanks and fintechs, with a market share of 14.6%.

The new stage of imagin multiplies its service proposal: imaginKids, aimed at children up to 11 years old, focused on financial education through games; imaginTeens, designed for teenagers from 12 to 17 years old, with content and services designed for those who begin to need solutions for their first purchases and start managing their personal finances; and imagin, which offers a complete financial and non-financial offer for users from 18 years of age. The contents revolve around different thematic areas: music (imaginMusic), video games (imaginGames), trends (imaginCafé) and technology (imaginShop). In addition, through imaginPlanet, content of interest on sustainability is generated and initiatives and projects to support social and environmental causes are activated.

Through imaginPlanet, agreements, initiatives and content are promoted, both our own and those of third parties, which have a positive impact on the planet and society.

The imagin experience proposal for clients is based on a strategy of agreements with leading companies in the digital environment to offer advantages and special promotions in areas such as travel, with agreements with Booking, eDreams or Airbnb; or in urban mobility, with eCooltra, Rentalcars, Reby or Bip & Drive.

Loyalty

Imagin has also managed to increase the loyalty of its community. In recent months, more than 50% of users access the app more than four times a week. As a significant figure of the volume of activity, on January 4, 1.4 million accesses to the application were registered, which represents the historical record of use of the app. The most common client profile is that of a woman (52%), with an average age of 24 years and residing in a large city (62% is divided between Madrid and Barcelona).

The imagin business is developed through imaginTech, a subsidiary of CaixaBank’s digital business. Benjamí Puigdevall, CEO of the company, explains: “imagin has taken a step forward that goes far beyond a app financial From being the leading bank in the youth segment, we have become a community of users, focused on lifestyle. In this way, our relationship with customers does not begin with a bank account, but when the user decides to register on the platform by registering with their email and downloading the application “. And he highlights that this radical transformation has meant reinforcing the commitment to innovation that has characterized the application since its launch in 2016, when it appeared as the first mobile-only bank in Spain. “The market immediately recognized it as an absolutely innovative project,” says Puigdevall. “During this time, it has been the first bank to apply services as advanced as the chatbot customer service, at a time when there was hardly any chatbots in the sector, or artificial intelligence to help customers finance their purchases. Now we have gone a step further and bring innovation to the very heart of the business model ”.

The imagin team is made up of more than 50 professionals from different specialties. His philosophy of startup, based on the design of services, its main objective is to create and develop the best services and the best possible user experience.

The app is the first mobile-only financial services platform to be B Corp, the certification that guarantees compliance with the highest standards of social and environmental performance, public transparency and corporate responsibility of the company to balance economic benefit with social purpose. Imagin thus consolidates its commitment to generating a positive impact on the planet and society, which it materializes through imaginPlanet.

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