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Mediaset shoots up its operating profit thanks to the improvement in advertising revenue

MILAN, May 12 (Reuters) – Italy’s main commercial television network Mediaset posted a 63% increase in first-quarter operating profit on Wednesday, thanks to lower costs and a recovery in advertising sales. in its domestic market, after last year’s decline caused by the pandemic.

The chain controlled by the family of former Prime Minister Silvio Berlusconi made a group operating profit of 67.9 million euros ($ 82.40 million) in the first quarter, compared to 41.6 million last year.

National advertising revenue increased 6% to € 453.5 million, while total ad sales fell to € 625 million, up from € 630 million a year ago. Total operating costs fell 11.6% to € 566.3 million, according to the chain.

(1 dollar = 0.8241 euros)

(Information by Elvira Pollina; edited by Agnieszka Flak; translated by Flora Gómez in the Gdansk newsroom)

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