The LVMH Prize, In its first completely digital edition, it allowed the entire public to vote and decide which were the best creative proposals, which will transform these young talents into the great brands of tomorrow. This time, instead of 8 finalists (as is often the case) 9 were selected.
Bianca Saunders, Charles de Vilmorin, Christopher John Rogers, Conner Ives, Colm Dillane, Kika Vargas, Lukhanyo Mdingi, Nensi Dojaka, and Rui Zhou they will proceed to the next round. Although only a few will manage to receive the award and the mentorship of LVMH. The finalists come from New York, London, Paris, South Africa, China and for the first time, there are two finalists from Albania (Nensi Dojaka) and one from Colombia !: Kika Vargas.
‘This group of nine finalists they are a portrait of the fashion of today and tomorrow. These young designers are talented, of course, but they are also committed and down to earth. During the semi-final of the LVMH Prize, each one was able to show their own concepts and creative universes, ‘he told Vogue, Delphine Arnault, the executive vice president of Louis Vuitton and the founder of the LVMH Prize. “They represent a wonderful wave of optimism and change in the world.”
And that optimism is evident. When looking at her work, her preferences for bold rainbow hues, exuberant silhouettes and pieces that expose the body are evident. As a group, none of them play ‘safe’. So we understand why the LVMH experts had a huge challenge selecting the finalists.
“In an exceptional year, we find ourselves with an exceptional final.” says Arnault. ‘The level of all semifinalistas of the LVMH Prize 2021 was such that the committee of experts could not decide. ‘ Thus, for the first time in the history of the award, open voting helped the committee to discern and add a new finalist. In total, 32,000 people voted for their favorite candidate in this edition.
For the 9 finalists this is just the beginning. The distributor 24S, part of the LVMH conglomerate will work with a select number of finalists to develop a capsule collection. On the other hand, the e-commerce site Ssense, who is participating for the first time as a promoter of the event, plans to support some designers in creating select pieces.
If the pandemic allows it, the plan is that all the creators can meet in Paris next September 2021 with a jury yet to be confirmed. Hopefully conditions improve and allow us to see you all at the Louis Vuitton Foundation next September. This meeting is always a powerful moment, ‘says Arnault.
“For young designers, meeting the members of the jury (made up of the talents of the world’s leading fashion houses) is essential: some finalists in previous editions have told us how key this moment was in their career.”
Once everyone arrives in Paris (fingers crossed) the jury will have the arduous task of selecting a big winner and a special winner. Although in such an atypical year, who knows and there will be more surprises at the award ceremony.
Who are the 9 finalists for the LVMH Prize 2021?
Here we leave you the best designs that represent this new generation of creators:
Charles de Vilmorin
Christopher John Rogers
Article originally published in Vogue US, vogue.com.