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Korean fever: this is why Korea is taking its products by storm

In recent years, South Korea has become the cradle of pop culture and beauty. Until 30 years ago, when the rest of the world enjoyed science fiction films like Jurassic Park and the 90s bands would begin to emerge with the Backstreet Boys and the Spice Girls, Korea was a developing nation and did not have the way to convert. in a power.

At the end of the Korean War in 1953, South Korea was one of the poorest nations in the world. Until the 1970s, it was even poorer than North Korea. It is now one of the richest nations and possibly the coolest.

Korean fever

The Asian country today has the first band since the Beatles to have three number one albums on the Billboard 200 in one year (BTS, of course), the beauty products coveted on the market and has to its credit the first film in a non-English language to win an Oscar as best film (Parasite). At what point did so much happen and why is it that it makes us want more and more?

There is actually a lot that can be said regarding their products. Each and every one of them offers something different that makes them so attractive in the western world.

Beauty products

The products of skin care They are packed in bright colors and decorated with adorable cartoon characters. There are so many skin products that demonstrate why Korean women have such soft and smooth skin. They are Quality Products that do not involve a great sacrifice for the pocket. People can enjoy the benefits of masks, toner, lip masks, face creams, makeup and more according to your tastes and needs.

The dramas

Korean series or K-Dramas have had a great boom in recent years thanks to the availability of streaming platforms such as Netflix. Regardless of the language (because many of them are already being dubbed in Spanish and English), they offer stories that can be enjoyed at any time. It has love scenes that make you sigh, some are action and others suspense; they also have adorable actors, outfits that beg to be copied and show some of the culture that is fascinating. Among the most popular K-Dramas of the moment are The Uncanny Counter, Love Alarm, It’s Okay to Not Be Okay Y Tale of the Nine Tailed.

K-Pop a tope

Today it is impossible not to know at least one song by some Korean band. That is, they are everywhere, they have had a presence in the most important events worldwide and even They have won awards that did not reach those corners before. The BlackPink have collaborated with Lady Gaga and Selena Gomez herself, the Super Junior they could not resist making their own cover of “Now you can go”, by Luis Miguel and the BTS got three number one albums on the Billboard 200 in one year.

As if that weren’t enough, KPop groups offer complete fan experiences through attractive products. For example BTS has a whole emporium that is spreading throughout the world. He has been a representative of the sports brand Puma Korea since 2015 and has a number of BT21 products in the Line Friends store. With this they created emojis, stickers, clothing, among other products for the messaging application Line, which is very popular in Korea.

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