Mar 30 (Reuters) – GameStop Corp announced on Tuesday the appointment of Amazon.com Inc executive Elliott Wilke as chief growth officer, the latest high-level appointment after shareholder Ryan Cohen took over the e-commerce turn of the video game retailer.

Shares in the company, which were at the heart of a Reddit-fueled retail trading frenzy earlier in the year, were up about 5% at 1557 GMT.

GameStop is in the process of moving its business from a brick-and-mortar retail model to an e-commerce business that can compete on a large scale with firms such as Target Corp and Walmart Inc, as well as tech companies Microsoft Corp and Sony Corp.

As a sign that a broader review is coming, at least two executives have recently left: Director of Customer Service Frank Hamlin and Chief Financial Officer Jim Bell.

Wilke, who has spent nearly seven years at Amazon and last ran his Fresh Stores business, will oversee growth and marketing strategies at GameStop.

The company had already hired another former Amazon executive, Jenna Owens, as its chief operating officer earlier this month. Owens had managed multi-channel distribution and fulfillment at Amazon.

This was preceded by the appointment of Matt Francis as its first CTO last month. He was also the head of the Amazon engineering team at Amazon Web Services.

The reorganization expanded the company’s board of directors, although the expected retirement of eight directors was announced at its annual meeting this year.

Earlier in the month, GameStop announced the formation of a three-member committee chaired by Ryan Cohen, who is responsible for moves leading to a realignment of the company’s leadership.

(Report by Munsif Vengattil and Chavi Mehta in Bengaluru; edited in Spanish by Carlos Serrano)

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