EMW? Perhaps the followers of the Bavarian brand know what is behind these three acronyms that both resemble those of BMW and whose logo is practically the same … if it were not because blue gave way to red. If you don’t know its story, set in the post-WWII scenario, read on: this was the EMW, the BMW of the Allies.
TEST: BMW 2002 Tii
When World War II ended, the Allied bloc took Germany and divided it into four zones: each of them came under the control of a country (the United States, the United Kingdom, the Soviet Union and France, although they also included Poland, Belgium and Luxembourg). In the American zone, the original BMW factory located in Munich remained. In the middle of the Soviet area, in Eisenach, there was the second factory of the brand.
Or what is the same: the management was in Bavaria with a factory almost destroyed and all the production tools with which they made cars before the war were in the less devastated plant in Eisenach … so the machines started up. Under the banner of Eisenach engine factory they began to produce pre-war BMW designs until, in the early 1950s, the brand succeeded in getting Eisenach to stop producing under that name.
EMW is born
The plant had ceased to be Bayerische Motoren Werke (Bavarian Engine Factory) to become Eisenacher Motoren Werke (Eisenach Engine Factory). It was not the only change: the logo left aside the colors of the Bavarian flag (blue and white) to adopt Eisenach’s (red and white).
BMW-Glas 3000 V8 (1967): one of the few BMWs without a double kidney grille
BMW was not too amused by the use they were making of the trademark and the substitution of tones in the logo, but the passage of time did not take long to solve that situation. EMW did not last long with those pre-WWII cars and its production only lasted until mid fifties.
The unification of Germany
And what happened to EMW? He disappeared? The truth is that no. Soon after, the Eisenach plant began producing Wartburg cars. EMWs continued to circulate until the 1980s because those vehicles were still used in the USSR and in the countries that were part of the Eastern Bloc. However, EMW fell into disuse: Wartburg no longer used the brand itself and, furthermore, it did not survive the reunification of Germany.
The six generations of the BMW M3 together for the first time
Today, when many years have passed since that peculiar episode in the history of BMW, some have put on the table the possibility of recovering the acronym EMW. An idea rescued to baptize the electric family of the Bavarian brand playing with calling it Elektrische Motorenwerk and turning it into an electric sub-brand. How will BMW see it?
Images: Museum Automobile World Eisenach