The demand for natural cosmetics is growing steadily. However, there are many misunderstandings and secrets behind the promising labels that can spoil the impression of the product. Or simply cheat.

“Natural”, “Pure”, “Organic”, “Natural”, “Green” – what are the words you can not find on cosmetic labels! This is due to the increased demand of consumers for healthy products. After all, we have all heard about the harmful effects on the skin of chemicals, parabens, silicones, sulfates and other substances, which for decades have been the main basis of almost any cosmetic product.

A consciously sustainable approach dominates the beauty industry. True, what exactly is hidden behind this phrase is not yet clear to everyone.

In any case, the demand for organic natural cosmetics is growing at a tremendous rate. And often even those who are far from the aspects of green life give preference to such means.

Natural products are popular even though the price is higher. After giving preference to them, automatically (and with obvious pleasure) you start to think that you are doing more to your beauty – and the environment in general.

Alas, the trend for natural cosmetics has given rise to a new approach to product promotion. It often happens that promises about naturalness, benefits and organicness sound on the label. But the composition of the product leaves much to be desired – and can even provoke allergies, imperfections and much more dangerous consequences.

That is why when choosing “healthy lifestyle cosmetics” it is so important to know how to do it – what to look for and what to fear.

Let’s start with the most surprising fact. According to Russian law, organic products are exclusively agricultural products produced according to certain requirements. (without the use of chemical fertilizers, pesticides, GMOs, antibiotics, etc.)… Since perfumery and cosmetic products (as well as household chemicals) are not agricultural products in Russia, they cannot be assigned the status of organic!

In addition, at the moment in our country there are no legal requirements for natural, bio and eco-cosmetics based on natural ingredients. This means that the buyer is in no way protected from the deception that cosmetics manufacturers so often sin by using the labels “eco”, “bio”, “organic” and so on.

In fact, today the only document mandatory for brands is the Technical Regulations of the Customs Union “On the safety of perfumery and cosmetic products.” It establishes requirements for safety, packaging, labeling – regardless of whether the product has a natural composition or not.

At the same time, the certification of international organizations and the corresponding labeling are not verified on the Russian market. Therefore, the only sure way to make the right and healthy choice is to learn to read the composition and understand it.

What to look for?

Alas, until the market has clear rules for the production of natural cosmetics, consumers need to learn to distinguish between the ingredients that make up the products. And the first thing worth paying attention to is the allergenic components. They are usually found in aromatic fragrances and essential oils.

The presence of one or another allergen in cosmetics does not mean that it will necessarily cause an unpleasant reaction. However, it may not work for people with sensitive skin.

When you go to the store, it is better to take with you a checklist that lists all 26 major allergens that can harm your skin.

  • Amyl Cinnamal

  • Cinnamyl Alcohol

  • Amylcinnamyl Alcohol

  • Anise Alcohol

  • Benzyl Alcohol

  • Цитраль (Citral)

  • Alpha-Isomethyl Ionone

  • Эвгенол (Eugenol — Phenol)

  • Изоэвгенол (Isoeugenol)

  • Hydroxycitronellal

  • Bezyl Salicylate

  • Benzyl Cinnamate

  • Benzyl Benzoate

  • Циннамал (Cinnamal)

  • Coumarin

  • Geraniol

  • Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde

  • Фарнезол (Farnesol)

  • Бутилфенил метилпропионал (Butylphenyl Methylpropional)

  • Линалоол (Linalool)

  • Цитронеллол (Citronellol)

  • Гексилциннамал (Hexyl Cinnamal)

  • Limonene

  • Methyl 2-Octynoate

  • Oak moss extract (Evernia Prunastri Extract)

  • Tree Moss Extract (Evernia Furfuracea Extract)

Another vulnerable component of cosmetics is preservatives. You can do without fragrant ingredients in cosmetics, but without preservatives, your favorite cream or shampoo will quickly become moldy.

However, even natural preservatives can cause unpleasant skin reactions. The most dangerous among them are parabens, the use of which is prohibited in many EU countries and Southeast Asia.

Preservatives are indicated on the packaging exclusively in English, so it is better to have the list of the most dangerous with you.

  • Benzylparaben

  • Methylparaben (E218)

  • Ethylparaben (E214)

  • Propylparaben (E216)

  • Butylparaben

  • BHA (Butylated Hydroxyanisole)

  • Butylated Hydroxytoluene (BHT)

  • Benzalkonium Chloride

  • Formaldehyde

  • Mercury and Mercury Compounds

  • Methylisothiazolinone / Methylchloroisothiazolinone

  • Phenoxyethanol

  • Borsure (E284)

  • Dimethylol (Dimethol Hydantoin)

  • Imidazolidinyl Urea

  • Oxybenzone (BP‑3)

  • Quaternium-15

  • DMDM hydantoin

Do not forget that the skin is an organ that actively absorbs chemicals and toxic components from cosmetics. Harmful substances can accumulate in the body for years, which can lead to unpleasant symptoms and diseases. Therefore, special attention should be paid to the composition of indelible products: creams, deodorants, body lotions, powder, mascara, and so on.

Used materials Roskachestvo

Фото: Getty Images

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