Canelo Álvarez’s power as a box office attraction will be on display again this Saturday from Arlington, Texas.
Álvarez defends his WBA and WBC super middleweight titles against WBO monarch Billy Joe Saunders at the Dallas Cowboys AT&T Stadium where more than 60,000 fans are expected to attend what would be the seventh highest-grossing event in the stadium since the pandemic, an impressive success considering that in the six with the highest demand there was a restriction of the public.
The events that exceed the Canelo-Saunders box office demand ($ 214.69) at AT&T Stadium are all American football games – three professionals, three collegiate – led by the game between the Pittsburgh Steelers and Cowboys ($ 346.98) in November 2020, according to Vivid Seats.
They are followed in order, Alabama vs. Notre Dame (January 2020, $ 281.86), 49ers vs. Cowboys (December 2020, $ 225.90), Oklahoma vs. Iowa State (December 2020, $ 224.29), Cardinals vs. Cowboys (October 2020, $ 220.14) and Oklahoma vs. Florida (December 2020, $ 216.69).
Meanwhile, the live presence of the more than 60,000 fans at the event is not only the most in a fight at this stadium, surpassing the total of 51,240 that saw Canelo beat Liam Smith in 2016, but it would also score the largest attendance at a sporting event in the United States since the pandemic; to date, the Kentucky Derby on May 1 sets the pace with 51,838 fans.
Canelo’s summoning power, whether on PPV or fighting for DAZN, is always outstanding, regardless of the quality of the opponent. In February, when he faced mandatory (and largely unknown) challenger Avni Yildirim at Hard Rock Stadium in Miami, it was the sporting event that generated the second-highest demand for ticket offices at the stadium since the start of the pandemic, according to Vivid Seats.
Overall, four of Canelo’s fights in his career generated more than 1 million PPV sales, including his fight against Floyd Mayweather (2.2M) in 2013, which is the fourth highest-selling PPV event in boxing history.